Ahead of the 2024 Copa América final, we worked with adidas and Monks to define the creative direction around Messi’s championship moment.
We developed a series of custom artifacts to mark the victory, designing title belts inspired by championship culture across sport that translated the win into a physical symbol of celebration and legacy. The belts functioned as both artifact and storytelling device, turning a fleeting moment into something tangible and extending the energy of the tournament beyond the final whistle and into culture.